Create a LinkedIn Profile

Create a LinkedIn Profile

linkedinWe know it’s common for potential employers to use social media as part of the hiring process. Whether it’s to post available job or to check out potential employees. According to Adweek, 92% of job recruiters use LinkedIn to find candidates. That’s an amazing number! If you’re looking for a job, you need to have a profile on LinkedIn.

Not actively looking for a job? LinkedIn is still important. It’s a way to network with other professionals in your field and keep on top of trends that affect your career. It’s also a great way to keep in touch with coworkers current and past. Why should you care about LinkedIn contacts? Because recruiters also use employee referrals 74% of the time when recommending someone for a job. So, let’s get that profile started!

Create Your LinkedIn Profile

What you’ll need:

  • Non-work email account
  • Up-to-date resume

Pro Tip: Use a professional sounding email address. Potential employers notice if they’re emailing

Set Up

Go to

  • Your name
  • Email
  • Password

Check your email. Once you’ve received the confirmation email, click “Confirm”.

Create Your Profile

Sign into LinkedIn

  • Add a photo

Pro Tip: Use a professional photo if possible, not a selfie taken in your car.

  • Add your basic data such as location and industry
  • Add your qualifications
  • Write your summary – who are you and where are you in your career path. It’s a chance to expand (despite being called a summary) on the details of your qualifications. Make it at least 40 words

Pro tip: Search job postings for positions similar to yours. Look for keywords. Include keywords in your summary. A lot of organizations use software that scans for keywords when looking sorting through profiles and resumes.

  • Add specialties – other users that you’re connected with can endorse your specialties.
  • Add connections. LinkedIn leads you through looking at your email contact lists. Be judicious – don’t spam your entire contact list.
  • Add your volunteer experiences, especially if you’re between paying jobs or if volunteering has taught you new skills or honed your current ones.

If you have any online certifications, add those! Taking a MOOC (Massive Open Online Courses such as Udacity or Coursera) adds to your skill set.


  • Add a background photo. Sites like Morguefile and Pixabay have high resolution, free images.
  • Use “I” when talking about your experience. Social media means making it personal.
  • Think about joining a Group. LinkedIn is about making connections. An easy way to make new connections is to participate in a LinkedIn forum.
  • Follow us on LinkedIn for tips about resources related to careers and job search.





Digital Specialist, social media enthusiast, content strategist, marketing aficionado, voracious reader.